What is a promotional model? A promotional model is somebody whose role is to raise awareness of a brand or product through various strategies depending upon the assignment. These can consist of a brand ambassador at an exhibition, leafleting on a high street, or capturing data at roadshows to name just a few. It is a very diverse role meaning the models must be versatile and adaptable to different working environments, situations, personalities and job descriptions.

When businesses hire promotional models to represent their company, what service and results do they actually expect or deserve? In truth, many companies using this service for the first time do not really know what results to expect or realise how effective this service can be if a high quality promotional model is hired. A pretty, eye-catching model will be effective for attracting attention. However, attributes such as people skills, intelligence, an outgoing personality, and being proactive are required for leaving that lasting impression and enhancing a company’s profile. For example, if a company chose’s data capture as its method of promotion at an exhibition, the difference in results between having a model who is just attractive as opposed to a model who is attractive AND has all of the above attributes can be quite radical. In the latter scenario, the public will generally warm to the models and this will generate greater footfall around the company’s stand, thus leading to more data being gathered as intended.

Therefore, if a company wants to maximise its opportunities during a promotional campaign and also get the most value within its promotional budget, it is important that the company hire the right quality of staff and ensure the agency they use provides high calibre models. » Read more: Quality Promotional Models Achieve Increased Results for a Business